Strategic Analysis of Chow Sang Sang: Challenge & Opportunities

Research Report

July 2021

Course work for MDes Design Strategies, PolyU, 2021

Research studies on the problems and challenges of Chow Sang Sang during the pandemic from 2020 to 2021 by applying innovative thinking & analytic tools (including STEEP & SWOT analysis, future cones, three horizons, competitive analysis etc.) learned from the school.

Research Method

• STEEP Analysis
• SWOT Analysis
• Future Cones
• Three Horizons
• Competitive Analysis